MAP Policy

Minimum Advertised Price Policy

  1. Introduction.
    The high quality of CamerEye Products is the direct result of our investment in design, innovation and engineering.  It is critical that consumers see the value in these Products, and that CamerEye maintains its reputation for providing premium products to consumers. CamerEye also recognizes that our success is tied to the success of our network of Dealers.  We know that many of our Dealers invest significant time and resources to deliver an extraordinary customer experience.  We want to protect their ability to do so, while at the same time discouraging price-based advertising that would be detrimental to our Dealers’ service and support efforts.  As a result, CamerEye has unilaterally established this Minimum Advertised Price (“MAP”) Policy for certain CamerEye Products sold by Dealers in the United States.CamerEye Sales Representatives or other CamerEye employees are not authorized to amend, waive or negotiate any terms of the MAP Policy. All questions should be directed to [email protected].
  2. Policy Statement.
    CamerEye, in its sole discretion, reserves the right to discontinue doing business with any Dealer that advertises any CamerEye Products covered by this MAP Policy at a price lower than the MAP.
  3. General Guidelines.
    1. The Products covered by this policy can be found at the following website: (“MAP Products”).  CamerEye may, in its sole discretion, modify the list of MAP Products from time to time.
    2. CamerEye recognizes that Dealers are free to make their own decisions to advertise and sell any CamerEye Product at any price they choose, without consulting or advising CamerEye. Similarly, CamerEye will exercise its right to make its own decisions regarding the CamerEye Authorized Dealer Program (“CADP”), supplemental marketing materials, point-of-purchase displays, product allocation, new product availability, or future promotional, joint marketing, or sponsorship programs.
    3. The MAP Policy applies to prices advertised to consumers, not the price at which MAP Products are actually sold or offered for sale to an individual in-store or over the telephone.
    4. The MAP Policy is not a contract, nor an offer to form a contract. CamerEye does not ask, and will not accept, any agreement about a Dealer’s compliance with or acceptance of this MAP Policy.
    5. CamerEye Sales Representatives or other CamerEye employees are not authorized to amend, waive or negotiate any terms of the MAP Policy. All questions should be directed to [email protected].
  4. Advertising Guidelines.
    1. The MAP Policy applies to all advertisements of MAP Products in any and all media, including but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, television, radio, and public signage, as well as Internet sites, social media sites, apps, or any other electronic media.
    2. The MAP Policy does not apply to solely on-premise, point-of-sale, or in-store advertising that is not distributed to customers.
    3. Website features such as “click for price”, automated “bounce-back” pricing e-mails, pre-formatted e-mail responses, forms, and automatic price display for any items prior to being placed in a customer’s shopping cart, and other similar features are considered to be communications initiated by the Dealer (rather than by the customer) and thereby constitute “advertising” under this MAP Policy.
    4. Advertisements for “Buy One Get One” (BOGO) or “Gift With Purchase” promotions which apply to MAP Products violate this MAP Policy. Any such promotions do not violate this MAP Policy if they exclude MAP Products from the promotion and prominently disclose that exclusion.
    5. It shall not be a violation of this MAP Policy to advertise that a customer may “call for price” or “email for price”, or to use similar language, specifically with respect to CamerEye Products, so long as no price is listed.
    6. This MAP Policy also applies to any activity which CamerEye determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP Policy, such as solicitations for ‘group purchases’ and the like.
    7. Advertisements which do not state a price, but which directly or indirectly advertise MAP Products below applicable minimum advertised prices violate this policy. This includes advertisements with the phrases such as “on sale”, “clearance” (provided such advertisements do not include a statement that the sale only applies to “select styles” or similar language), “guaranteed lowest price”, “lowest price of the season”, “will not be undersold”, “too low to advertise”, “place in cart for best price”, “see cart for final price”, or any other description which either states or implies that the price is discounted or less than the MAP.  However, it shall not be a violation of this MAP Policy to advertise in general that the reseller has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; so long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP Policy.
    8. Pricing information displayed at the final online checkout stage of a transaction is not considered “advertising” under this MAP Policy. The “final online checkout stage” is the stage when the MAP Product is put into a shopping cart that contains the customer’s name, shipping address, email address, and payment information.  Pricing information in the “shopping cart” or “checkout” stages must be obscured technically so that it is not retrievable by shopping and pricing engines, and not displayed on search page results within the Dealer’s own website
    9. From time to time, CamerEye may permit resellers to advertise MAP Products at prices lower than the MAP retail price. In such events, CamerEye reserves the right to modify or suspend the MAP retail price with respect to the affected products for a specified period of time (“Non-MAP Dates”).  A list of Non-MAP Dates can be found at the following website:  CamerEye reserves the right to modify the Non-MAP Dates from time to time.
    10. From time to time CamerEye may offer a direct manufacturer’s rebate to customers. In such events, it shall not be a violation of this MAP Policy to advertise the availability of the manufacturer's rebate, provided that:
      1. the advertisement includes a price at or above the MAP Product’s MAP, the rebate amount, and the net price after manufacturer's rebate in the same type size and style;
      2. an asterisk is placed next to the net price after manufacturer's rebate; and
      3. “*after manufacturer's rebate” appears in the same area of the advertisement as the advertised product.
  5. MAP Policy Enforcement.
    1. Consequences of Non-Compliance with MAP Policy:
      1. First Violation: Notification by CamerEye to Dealer and offense will be recorded in CamerEye Internal Log.
      2. Second Violation: CamerEye will have the right to:
        1. cancel any pending Dealer orders;
        2. restrict future Dealer orders for the thirty (30) day period following Dealer’s second violation; and
        3. suspend Dealer’s account for the thirty (30) day period following Dealer’s second violation;
      3. Third Violation: CamerEye will have the right to:
        1. cancel any pending Dealer orders;
        2. terminate Agreement with Dealer; and
        3. revoke Dealer’s “Authorized Dealer” status.
    2. If a Dealer with multiple store locations violates this MAP Policy at any one store location, or on any associated website, then CamerEye will consider this to be a violation by the Dealer.
    3. CamerEye MAP Policy Administrator is solely responsible for determining whether a violation of the MAP Policy has occurred, as well as determining appropriate sanctions.
    4. CamerEye Sales, Marketing, or other personnel are not authorized to modify or grant exceptions to the MAP Policy.
    5. CamerEye monitors the advertised prices of dealers, either directly or via the use of 3rd party agencies or tools.
    6. The MAP Policy will be enforced by CamerEye in its sole discretion and without notice. Dealers have no right to enforce the MAP Policy.  Violations of this policy may result in any of the aforementioned sanctions up to and including termination of this Agreement, as well as any available remedies at law.  All questions related to this MAP Policy should be directed to:  [email protected].
  6. Effective Date. This MAP Policy is effective and supersedes all prior CamerEye policies and/or representations regarding minimum advertised prices or resale prices for CamerEye products applicable to any Dealer.  To the extent that any provision, term, or agreement governing the relationship between CamerEye and any Dealer may be construed in a manner that is inconsistent with the terms of this MAP Policy, the terms of this MAP Policy control.